Who Is The Hero?

Stop sabotaging your business. Yes, you. Think about it, when you talk to someone dominating the conversation with their opinions, you lose interest. They’re trying to position themselves as the hero. 

 

We hate to break it to you, but by positioning your business as the hero of your customer’s story, you’re dominating the conversation. You're not the hero.

 

Listen to learn who the true hero is and how to reframe the way you think about your business.

 

Today’s Brief: Think about the hero for your business. What problems are they facing? How are your products and services guides for them towards their solution, and what does that solution look like?

 

Put it in practice.