The Heat Of Your Brand

You don’t have to tell your heart to beat. So why do we have to remind ourselves why we’re doing what we’re doing in our business? Your purpose should become so much a part of you that it becomes the heartbeat of your business. 

 

A purpose that is fully integrated will drive everything from the way you talk to your customers, to the thoughts you have while you’re doing your work. And if you do a good job defining your purpose, it becomes that much easier to get your team onboard. 

 

A team that shares the same heartbeat is a team on a mission. And a team on a mission is unstoppable. 

 

Today’s Brief:

Write out your why! Make it as long as you need it to be.

Clarify the why and shorten it to one memorable sentence.