Know Your Audience

Do you know who your audience is? Like really know them?

 

If not, you’re probably wasting money on your marketing. 

 

Enter: buyer personas.

 

Buyer personas provide the opportunity to get inside the minds of your customers. They help you figure out what is important to them. Not only are you able to reach your customers more effectively, you’re also able to anticipate some of the reasons they might not choose your company and how to change their mind.

 

No, it’s not a Jedi mind trick. It’s simply taking the time to understand people so you can serve them better.

 

Today’s Brief: Create at least one buyer persona. Download your free buyer persona worksheet at the link below.

 

altarmedia.co/audience