The Creative Brief with Altar Media

Culture Creators: How to Have Hard Conversations

This week we share the mic with the Creative Director of Altar Media and discuss hard conversations. Listen in and learn why it's important to have hard conversations in the workplace and how to effectively work through issues with your coworkers using encouragement. 

Culture Creators: Celebrating Success

Culture Creators: Strategic Partnerships with Abby Warren

Join us as we speak with Abby Warren of Polk County Family and Community Outreach about how creating strategic partnerships makes an impact on the community. 

Culture Creators: Love Your Community

On this week's episode, we are discussing what it takes to love and serve your community well and the impact you can make when you invest in your community. 

Culture Creators

On this episode of The Creative Brief, Erin and Emma talk about how they are working on creating a healthy workplace culture.
 
How does culture impact the workplace experience and what can you do to instill health into your work? 

The Voice Of Your Brand

Your audience knows when you fake your voice. And the voice of your brand is what connects your heart to your audience. Knowing that, it is so important to speak genuinely to your audience.
 
In today’s episode you will learn why defining your brand voice is so important, how to define it, and how to use your voice to connect to your audience.
 
Today’s Brief:
Define your brand voice
Make sure it’s both unique and authentic to you
Begin using that voice in everything that you do

The Face Of Your Brand

What do people see when your brand comes to mind? Your brand elements represent you and your business, and if you’re not careful with it, it will tell the wrong story. 
 
Today we’re talking about why the face of your brand matters and what you need to do to make sure you look your best.
 
Today’s Brief:
Figure out which elements of your brand are missing
Spend some time collecting your missing elements and save them for when you need them 

The Heat Of Your Brand

You don’t have to tell your heart to beat. So why do we have to remind ourselves why we’re doing what we’re doing in our business? Your purpose should become so much a part of you that it becomes the heartbeat of your business. 
 
A purpose that is fully integrated will drive everything from the way you talk to your customers, to the thoughts you have while you’re doing your work. And if you do a good job defining your purpose, it becomes that much easier to get your team onboard. 
 
A team that shares the same heartbeat is a team on a mission. And a team on a mission is unstoppable. 
 
Today’s Brief:
Write out your why! Make it as long as you need it to be.
Clarify the why and shorten it to one memorable sentence.

Know Your Audience

Do you know who your audience is? Like really know them?
 
If not, you’re probably wasting money on your marketing. 
 
Enter: buyer personas.
 
Buyer personas provide the opportunity to get inside the minds of your customers. They help you figure out what is important to them. Not only are you able to reach your customers more effectively, you’re also able to anticipate some of the reasons they might not choose your company and how to change their mind.
 
No, it’s not a Jedi mind trick. It’s simply taking the time to understand people so you can serve them better.
 
Today’s Brief: Create at least one buyer persona. Download your free buyer persona worksheet at the link below.
 
altarmedia.co/audience
 

Who Is The Hero?

Stop sabotaging your business. Yes, you. Think about it, when you talk to someone dominating the conversation with their opinions, you lose interest. They’re trying to position themselves as the hero. 
 
We hate to break it to you, but by positioning your business as the hero of your customer’s story, you’re dominating the conversation. You're not the hero.
 
Listen to learn who the true hero is and how to reframe the way you think about your business.
 
Today’s Brief: Think about the hero for your business. What problems are they facing? How are your products and services guides for them towards their solution, and what does that solution look like?
 
Put it in practice.